Training or Teaching Websites

If you have the skills to be a good teacher, trainer or lecturer you are already a very large step in front of almost everyone else.

The need for high quality training online is insatiable. While this model of website that I am about to cover for you in this section is not really one that should stand on its own as a website type, I feel that it still needs to have a specific focus and be planned carefully from the beginning.

As I myself am still relatively new online I am part of a few websites and membership sites that are teaching me things every day.

These website owners that I have come to trust have such a wealth of experience that they really do fit into that joking category where we comment that they have long forgotten stuff that we do not even know yet.

I digress; the training niche online is a very complex and at the same time is simply the very basics of all online development.

The internet training websites can be divided into two very distinct types of training facilities, those that teach traditional things that have been around for years and now simply do it online, and those that teach internet based items.

Either way these types of websites are extremely popular as they can be followed in your own time and at your own speed. They are drive very largely by video which is a great medium for teaching and allows a student to rewind and repeat difficult sections that they were struggling with.

Equally the proportion of training products that are followed online and the ones that are downloaded and followed on your own computer off-line are probably about the same proportions.

If you are a teacher or a trainer then you need to realize that the need for quality products and training online is so great and necessary that you almost have a head start on all the other online products that are out there.

There are a few main ways that training is promoted online and your method of delivery would be best suited to your style of training or you product. The first way would be to divide your product up into 6 to 25 modules and sell or promote it as a continuity course or as a membership website.

The second way is to write up your product as a complete report or product and promote it or sell it as a download-able product and then to gear your website to promoting and selling that product.

Another way to do training online is to offer the bulk of your training online for free and this will get you a large following and then promote products to those free trainees.

Perhaps also by allowing the free trainees to download products but then would have to join an a email list where you would then promote up sell products to them from that platform.

So just to recap here this type of online business or website could be delivered in a blog form a membership site form a static PPC website platform and perhaps even a few more methods, but ultimately still does training or teaching.

Err, just too really muddy the waters here but you could also use an online presence to do hard and heavy promotion of an off-line school or seminar system, so the training side of online websites can be very varied.

Using Keyword research to sort out your Browsers from your shoppers and buyers

Keyword research is needed to sort out buyers from browsers

Business owners who are active online using their marketing skills to drive visitors and therefore business to their websites need to do careful research.

It does not matter which method you use to drive traffic to your website – be it paying for advertised traffic, doing constant article writing or simply adding relevant posts to your website daily, all need good keyword research.

Everything hinges upon that initial keyword research, as once you have written an article and set it onto its feet online that is how it will stay for all eternity.

If you choose to simply write articles and put them onto the article directories to gain valuable Back-links to your website then that is your prerogative, but if you have gone to the effort of planning and writing an article why not do it properly.

Here are a few tips that will help you do the keyword research correctly for all your articles.

Get the basics right

I am not going to dwell on the fact that a good article needs to be original have a good subject to write about and needs all the correct basics like grammar and spelling. Whilst at the same time you need to have chosen your niche with care in regard to the profitability and competitiveness of that specific market.

Keyword tools

Here I am presuming that you are aware of the free and paid tools available for your use in keyword research.

Google’s keyword tool is very often enough for me to get most of the work done, but there are very many brilliant tools online that you could use if you need to do more detailed keyword planning.

Browsers

Now a browser is the most common sort of person online at any given time, as this has become a very accepted form of entertainment medium as an alternative to TV or books these days.

What these browsers are doing is to simple look for subjects that have an interest to them and enjoy their online time.

Now do not get me wrong here – I am not writing off these browsers as a waste of our marketing time, all I am saying is that their buying urge is not switched on at that given time.

These browsers do in fact end up at places where goods are for sale and sometimes do actually buy, but generally bookmark those sorts of sites for future reference.

A browser will also use only one or two keywords in the search box when surfing the internet. They are not looking for exact or specific terms.

Shoppers

Now a shopper that is online will use more exact keywords like “compare brand-name camera features” and this will be because they have a product or item that they are interested in buying and are now doing more detailed research.

So what I suggest you do is when researching your keywords that you look for those shopping keywords and perhaps write your report or article on that exact keyword term.

Some keywords that I could suggest here are find – best – cheapest but generally they are built into a longer keyword sentence.

Buyers

Now buyers are very determined people; they would already have made up their minds that they are going to buy a product and are really just looking for the best deal.

Keywords that buyers look for are ones like bonus or best prices and terms along those lines.

When you are doing research for those terms please remember that you also need to phrase you article or post in such a way as to immediately get to the point on what you are offering. This article for example is more informative and has not needed to use hard hitting bullet points to get a buyers attention, but if you are targeting a buyer make sure you do not lose him quickly.

A buyer that is hunting for a fast answer to his search will scan the bullet points quickly and move on if they feel that you are not hitting the exact spot that they are after, and seek that result elsewhere. Now if your keyword choice is done correctly and you page or post that they arrive at works – you will have a sale.

Here is a list of some buyer keywords

Buy-good buys-buyer-Buyers-Buying-Order-to order-Ordering-Orders-Ordered-Purchase-Cheapest-Cheap-get cheaper-Cheaper-Discounted-best discount-Discount-Discounts-Special Offer-best offer-Special Offers-Sale-Coupon-Coupons-Costing-Sale Price-Merchant-Merchants-Free Shipping

Best Web Hosting Advice – Straight up

ARE YOU IN A HURRY FOR GOOD HOSTING?

This Short list here is very simply for those of you who have arrived at this website and do not need any other service other than instant access to the very best web-hosting online.

These are my three very highly recommended web-hosting companies.

Why do I recommend these hosting companies?

I USE THEM!

Elsewhere on this website will be details on other web-hosting services, and you are welcome to use any of them, but to jump directly to the best go here…

Crazy Hosting

I have entrusted this hosting company with my very first website. Not only that the owner of this website hosting company has heaps of internet marketing experience and I continually rely upon his advice and skills on a daily basis.

Go here -  http://tinyurl.com/Crazyhosting-superhost

Stallion Hosting

A newish hosting company, giving some very innovative aspects to the hosting industry. This owner has a very powerful advantage online – that I believe will be an advantage to all the domains that I have hosted on his hosting site.

What is that you ask?

YOUTH.

The owner has some of the most powerful and forward thinking marketing skills that he takes from his current marketing degree education and applies it to his online business.

I love it.

Not only that he has been online longer that I have and I like to think that I am always willing to try new ideas, and find here that in this instance I am alway one step behind, but no problem – I get the best help that I could ask for.

Go here  http://tinyurl.com/stallionhosting

Hostgator

Hostgator probably needs no introduction. They are one of the most popular website or domain hosting companies online today. Always at the forefront and very large and equally very efficient.

I have never had any problems with this hosting company.

Go here http://tinyurl.com/Hostgator-International

DO YOU SEE WHY YOU NEED TO CHECK OUT WHO YOU PREFER?

If I use and are happy with them all, you would need to go and get a feel as to which one suites your needs……

BUT YOU DO NEED THESE ITEMS

Hosting needs to offer you these factors.

Excellent service

Good Pricing

Bonus products

C Panel

More than one e mail address

More than one Domain hosted

No limiting of bandwidth

Local Domination

Dominate your local Market

Do You Have A Website?

GREAT!

IT IS  WORKING PROPERLY?

AND DOES IT ACTUALLY HELP YOU AT ALL?

  • There are 2.5 MILLION South Africans online in South Africa right now.
  • With the newly laid undersea fiber-optic cables now operational, the pricing is going to become very competitive.
  • It is estimated that within 3 years there will be 12 MILLION South Africans online with full high speed internet access.
  • ARE You Ready To Take Advantage Of That Huge Jump In Internet Inquiries Online?
  • Do you really think that once someone has got used to having their computer connected to Google on a full-time basis, they will ever use the yellow pages again?
  • If someone typed In the Terms That Best Describe Your Business into the Search Engine are you going to appear In the Number One Position?

This is all about the local search future of your internet presence.

If you are a decorating company, and have a company name like Purple interiors, and someone types in decorators – do you think www.purpleinterior.co.za will come up? Or the website called www.decorators.co.za?

I offer you a free guide here as to how the do the correct SEO, social bookmarking, back-linking, rss submitting, tweeting, keyword research, html coding, meta tag writing and content planning, all in a step by step method.

If you are doing these things to your website on a regular basis – you will have a website that will dominate the local search engine results.

Site Design – Correctly prepared and set out to do EXACTLY what you want your visitors to do.
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Landing Pages (for PPC)
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Content Creation _ The keyword targeted articles, pages and posts in your websites content make a very big difference to your rankings, traffic and sales.
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Video Creation (slide show or live action) _ with You tube and other video site becoming so popular it is vital that you have video content on your website
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Video Marketing _ the methods that you use to actually do the marketing of your videos would also affect your traffic levels
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Article Marketing _ One of the traditional methods of getting back links and targeted traffic to your website
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Directory Submissions _ this simply makes all the directories aware that your website actually exists
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SEO/Back link Generation _ This is the most important item of them all. While they all play a part, this one alone could make or break your SERP’S
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PPC Campaign Management _ Here I admit that this is a science of exact tweaking and accurate details. I would refer you to a specialist
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Social Networking Setup _ Another of the “grease” sections that help build followers and respect via all the social websites
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Email Marketing Setup _ Hoy you build and control a list that you can constantly communicate with via e mail is so very important. Never leave this part out of the puzzle.
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General Marketing Consulting _ The trends and ideas are all so fast changing and things that were the most important last week – could be very bad for your website this week. Staying on top of what is happening online is in itself a full time job.

I am not really sorry that I might have scared you.

It all is very important.

CLICK HERE TO SEE PRICING

Rob@designsmith.co.za
011 6161072
082 572 5446